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Participation in social networks, consumer harm reduction published by some users, according to a new study published in the Journal of Consumer Research.

"With social media can have a positive impact on self-esteem and well-being? However, these feelings of self-esteem have a negative effect on behavior. While the attention of the consumer raises in the image, close friends, social network with the use of the self-esteem of users close friends and members of their social network focus, "write authors Keith Wilcox (Columbia University) and presented by Andrew T. Stephen (University of Pittsburgh) wrote.

"This temporary increase in self-esteem leads to the emission of less obvious after the trip is a social network," they added.

Social networks have a significant impact on society. Facebook, the largest has more than one million active users.

The use of impact on society, the decisions made by consumers in their daily lives? If this is the case? The impact on the welfare of consumers

A number of interesting studies have shown that the use of Facebook focus, self-regulation for the consumer to close friends, while reducing the members of their social network.

More specifically, consumers have focused on close friends and not opt ​​for a snack after the tour on Facebook due to increased self-esteem.

Facebook has a high value on BMI, binge eating, debt and high credit card consumer credit has declined with many friends in their network have increased their social contacts.

"These results are an increase in the time people spend on social networks and the global spread of access to social networks via Smartphone anytime, anywhere, and other devices," the authors write.

"Because self-control is important for the maintenance of social order and prosperity, it could have on the development of a subtle effect. This is especially true for teenagers and young adults are the heaviest users of social media and social networks have been developed as a normal part of everyday life, they "closed.
 
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